ImagineSite Workshop

Website redesign checklist

Before you pay for a full redesign, find the first fix.

A new design will not fix a confusing offer, weak trust path, broken form, unclear donation page, failed booking flow, or missing follow-up. Use this checklist before spending more money.

Start the $250 Diagnostic Pay $250 by PayPal Email the public URL Site Not Getting Clients?
Check this first

Most website redesigns should start with the path, not the paint.

If the site is not producing response, a visual rebuild may hide the same problem in a newer layout. Start with the message, proof, offer, and action path.

Message

Can a first-time visitor tell who the site helps, what problem it solves, what you offer, and what outcome is realistic?

Trust

Are testimonials, examples, photos, results, story, process, pricing context, and expectations easy to find before the visitor acts?

Action

Does the next step match the promise: contact, call, book, buy, donate, register, volunteer, request care, or join the list?

Redesign checklist

Run these checks before approving a rebuild.

The fastest useful question is not, "Can this look better?" It is, "Where are real visitors losing clarity, trust, or momentum?"

1. Page promise

  • The headline names the real offer or problem.
  • The first screen makes the next step obvious.
  • The page does not ask visitors to guess who it is for.
  • The visitor can tell what happens after they act.

2. Offer and proof

  • Services, products, ministries, events, or support paths are named plainly.
  • Proof is close to the decision point.
  • Pricing, scope, timing, or fit is not hidden behind vague language.
  • Trust is built before asking for money, time, or private details.

3. Conversion path

  • Contact forms, booking links, payments, donations, and registrations work on mobile and desktop.
  • Confirmation pages and emails match the action taken.
  • Receipts, calendar invites, donor notices, or follow-up messages arrive clearly.
  • Dead links, old offers, and wrong amounts are removed.

4. First fix

If the highest-risk issue is message clarity, offer clarity, trust, or page structure, start with the Website Message and Conversion Diagnostic. If the path is technically broken, start with Freedom Tech Rescue.

Choose the right first move

Do not buy the wrong fix.

The right first step depends on whether the site is unclear, broken, or simply underbuilt for what you need next.

Unclear site

Website diagnostic

Use this when the site works technically but visitors are not calling, booking, buying, donating, registering, or asking questions.

Website Not Getting Clients?

Broken path

Freedom Tech Rescue

Use this when forms, calendars, PayPal buttons, checkout, donation pages, registrations, email, receipts, or follow-up are not working.

Open Tech Rescue

New direction

Planning guide

Use this when you need to clarify the audience, pages, offer, proof, style, features, and launch path before a build begins.

Read the Planning Guide
Share the checklist

Send this before someone spends on a rebuild.

This is useful for a business owner, creator, coach, ministry leader, nonprofit director, or retreat host who is thinking about a redesign because the current site is not producing enough response.

Prepare a redesign diagnostic

Send the public URL, why you are considering a redesign, what visitors are supposed to do, and what is not happening. Do not send passwords, private account access, payment credentials, customer records, donor data, or private screenshots in the first message.

Start the $250 Diagnostic Open Share Kit

Next step

Pay for direction before you pay for a rebuild.

The $250 Website Message and Conversion Diagnostic names the first message, trust, offer, or visitor-path fix so a redesign is aimed at the real problem.

Start the $250 Diagnostic Pay $250 by PayPal Email payment confirmation See Examples